ANALISIS PENERAPAN MODEL UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) TERHADAP MINAT BELI PADA SAYURBOX
نویسندگان
چکیده
Saat ini kegiatan berbelanja sudah dapat dilakukan secara online. Salah satu website untuk belanja kebutuhan sehari-hari adalah Sayurbox. Penelitian bertujuan mengetahui pengaruh dari effort expectancy, performance facilitating conditions, dan social influence terhadap minat beli konsumen pada Untuk memperoleh data penelitian maka penyebaran kuesioner kepada responden dengan kriteria tertentu. Dari diperoleh 100 yang diolah menggunakan regresi linier berganda. Hasil menunjukkan bahwa berpengaruh signifikan positif sedangkan condition tidak beli.
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ژورنال
عنوان ژورنال: Jurnal Manajemen Perhotelan
سال: 2023
ISSN: ['0216-6283']
DOI: https://doi.org/10.9744/jmp.8.2.80-91